Collaboration And Innovation At Procter And Gamble Case Study

Case Study: Collaboration and Innovation at Procter & Gamble

You can get the case study online through the link below. Pages 75-77.

1. What is Procter & Gamble's business strategy? What is the relationship of collaboration and innovation to that business strategy?

2. How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each.

3. Why were some collaborative technologies slow to catch on at P&G?

4. Compare P&G's old and new processes for writing up and distributing the results of a research experiment.

5. Why is telepresence such a useful collaborative tool for a company like P&G?

6. Can you think of other ways P&G could use collaboration to foster innovation?

Solution Preview

Question one
Procter and Gamble is classified as one among the leading producers of consumer goods around the globe. To enhance its success in the business world, Procter and Gamble employs a distributed development strategy. Having in mind that the goal of this company is to create innovative products cost effectively so as to improve their consumers lives throughout the globe while introducing them to a competitive market, Procter and Gamble makes use of a collaborative environment to form a basis for the distributed development strategy. This involved the use of collaborative tools within an environment where all players were included. However, this did not support 3D visual data from being shared easily. To ensure that this problem is overcome, Procter and Gamble considered a Microsoft SharePoint-based technology which acted as leverage to the company's IT infrastructure which was based on Microsoft Technology. Product such as robust visualization was provided (DATAMONITOR 2010).

Question two
P&G is using its collaboration systems to execute its business model and business strategy through checking for opportunities such as competitive advantage, and checking for maturity such as the alignment of a service's value proposition ...

Solution Summary

The Solution outlines Procter & Gamble's business strategy, identifies the relationship between collaboration and innovation, lists the systems P&G is using and isn't using, and compares the processes currently and previously used. It focuses on telepresence and suggests alternate ways that P&G can use collaboration to improve innovation.

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Case Study: Procter and Gamble’s Business Strategy Essay examples

791 WordsSep 15th, 20124 Pages

Case Study Questions
(1) What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy?
Procter & Gamble uses “distributed development” as part of their global model. This model allows for the adaptation in a set of tools and practices that fit an organization’s needs. This can range from project management procedures to specific chain of tools used by company’s development team. P&G shares the model for increased communications from all aspects of the company; from production to suppliers, to upper-management. By increasing interaction of its employees, informed decision making is fostered which can ultimately lead to P&G producing more quality goods.
(2) How is P&G…show more content…

Summary of Case Study: Procter and Gamble
Discovering early on, as Procter and Gamble (P&G) did in 2000 under the leadership of then CEO A.G. Lafley, that current methods of information handling and communication are ineffective can prove beneficial if the right blend of technology and leadership are woven into the fabric of the organization globally. When P&G realized that its current information handling processes were inefficient and dated, such as “gluing” together page-by-page experiments done by scientists, Lafley took the initiative to modernize the organization as a whole to allow for a more collaborative method of information sharing. According to then-Innovation Manager for P&G’s Global Business Services Joe Schueller, the biggest culprit in efficient information sharing was email. Senders were controlling the flow of information, causing those involved in the email to not have the distributed information available to them. Also, sharing of information such as presentations via email proved redundant as the same file was being sent out to multiple recipients. To allow for a more collaborative working environment globally, P&G elected to use Microsoft SharePoint. Although employees initially met with resistance to the idea, SharePoint allowed for a single-point of information sharing while combining a myriad of technologies such as email,

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